The ethics of purpose

The era of purpose in organizations is consolidating at a time when it is increasingly necessary to rethink capitalism in order to find answers to social and environmental challenges. In the last year, we have seen how the focus on the corporate purpose has evolved towards a greater interest in the search for tools for its implementation and activation. The objective? That the purpose is tangible and measurable as the foundation of the organizational strategy and as a lever for transformation. This momentum has been accelerated with the outbreak of the pandemic and a greater expectation of interest groups regarding the positive economic, social and environmental impact of organizations.

Link: https://diarioresponsable.com/opinion/33089-la-etica-del-proposito

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