Brand ethics is good business

Ethics is not the forte of our large companies, it has been noted these days, between the Social Crisis that hit the Chilean economy hard and the current Health Crisis that affects the entire world, the unsympathetic behavior of several companies has been noted , from increasing prices exorbitantly, to making all its collaborators work in the midst of a pandemic.

In these contexts where our emotions dominate us, we are overwhelmed with negative news, cases of Covid-19 increase, fear, stress, are the order of the day, it shows in supermarket purchases, people hoard full cars of toilet paper, disinfectants, gel alcohol, and it is in this context where brands, companies and their owners and managers must show their human side, they must overflow empathy and show the best of themselves.

Link: https://www.america-retail.com/marketing/la-etica-de-las-marcas-es-un-buen-negocio/

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